No. of Positions: 01
Work Location: Bengaluru
About the position:
We are looking for a highly analytical thinker with an audience first mindset for the role of
content marketing manager. The candidate needs to be a hustler who knows how to hack
growth in a fast-paced, ever evolving environment with proven results in previous profiles. You
are expected to be an expert in your understanding of how content can play a crucial role for
any business. A strong understanding of analytics, the nuances and advantages, and
shortcomings of each platform, and know-how to utilize data in formulating the campaign
strategy is a must.
About EasyEcom:
EasyEcom is an industry-leading omnichannel order & warehouse management solution for
eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My
Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over
7000+ global clients, a handful of dedicated team members to 110+ members strong team,
and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and implement sophisticated digital marketing strategies across diverse
online platforms.
● Orchestrate a seamless integration of content initiatives to ensure cohesive
brand narrative.
● Articulate and implement a comprehensive content repurposing strategy,
transforming content into various formats tailored to the chosen channels for
dissemination.
● Drive targeted traffic, both organic and inorganic, and foster engagement that
seamlessly translates into measurable sales and brand promotion.
● Implement robust metrics to measure the effectiveness of marketing activities.
● Analyze results to derive actionable insights, informing data-driven
decision-making for future campaigns.
Requirements:
● Master’s degree in marketing or related field
● 4+ yrs prior experience in SaaS/B2B domain or both
● Showcase tangible results in past profiles
● A thorough understanding of user behavior and multi-flow buyer journey
● Well adept with Webflow and marketing automation
● Ability to plan and create audience relevant content with a strong SEO
understanding (SEM experience is a ++)
● Strong analytical skills, with experience analyzing data and making data-driven
decisions
● Proficiency with analytics tools (social media, SEO, Competitor analysis) along with
GA and GSC
● Excellent communication & collaboration skills
● Prior working Experience with PR and Branding activities
● Ability to prioritize and manage multiple tasks and projects
…